Terms & Conditions
Information about orders, payments, digital delivery and your consumer rights.
Information about orders, payments, digital delivery and your consumer rights.
Last updated: 17 February 2026
By using our website and placing an order, you agree to the terms and conditions set out below. These conditions apply to all products and services offered through the website mypersonalbook.co.uk (hereinafter: "the Website"). We advise you to read these terms carefully before placing an order.
The natural person who places an order on the Website and enters into a contract with ERM LTD.
ERM LTD, registered in London, United Kingdom, is the operator of the Website and the provider of the products and services.
The agreement concluded between the Buyer and the Seller after placing an order and its acceptance by the Seller.
All digital products offered on the Website, including:
Products are created using generative artificial intelligence (AI). The Buyer acknowledges that this may lead to variations and minor imperfections in illustrations and text, and that AI-generated illustrations are an artistic interpretation and may not be a photorealistic representation of the uploaded photographs.
These terms and conditions apply to every offer by the Seller and every distance contract concluded between the Buyer and the Seller. Deviations from these terms are only valid if expressly agreed in writing.
All offers on the Website are without obligation, unless expressly stated otherwise. The Seller reserves the right to modify prices and specifications. Obvious errors in the offer are not binding on the Seller.
The contract is concluded when the Buyer accepts the offer and fulfils the conditions set, including successful completion of the order process and payment. The Buyer will receive an order confirmation by email.
The Seller reserves the right to refuse or subsequently cancel an order without giving reasons, particularly if there is suspicion that the content infringes third-party rights (such as copyright) or contravenes our content rules (see Article 9). In the event of cancellation, the Seller is not obliged to pay compensation.
All prices on the Website are inclusive of VAT and any other government-imposed charges, unless stated otherwise. The current prices for our products are:
The Seller reserves the right to change prices. Price changes do not affect orders already placed and confirmed.
Payment must be made through the payment methods offered on the Website. The order will only be processed after receipt of full payment.
Digital books are typically available for download through the Buyer's account on the Website within a few minutes of successful payment and completion of the AI creation process. The Buyer will be notified when the book is ready.
Generated digital files (the PDF book) are retained by the Seller for a limited period of 10 days from creation. Within this period, the Buyer can download the digital book. After this period, the files are permanently deleted for privacy and storage reasons (see Privacy Policy).
The Seller's products are made to the Buyer's specifications and have a clearly personal character. For this reason, the statutory right of withdrawal is excluded pursuant to the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, Regulation 28(1)(b), as the digital content is personalised and made to the consumer's specifications.
An order cannot be cancelled after the AI generation process has begun, as costs have already been incurred and the product is created specifically for the Buyer.
Digital books cannot be returned and are not eligible for a refund, except in cases where there is a proven technical error on the part of the Seller that prevents the download or use of the product. In such cases, the Buyer shall contact the Seller within 14 days providing a clear description of the problem.
After an order has been completed and the book is ready for download, the Buyer has the option to regenerate the book with a new photo or the same photo.
Each book benefits from one free regeneration, available only within the first 24 hours of the order being completed. During this period, the Buyer can regenerate the book by keeping the same photograph or uploading a different one. This regeneration carries no additional cost.
After the 24-hour period expires, the Buyer may request a paid regeneration at a cost of £4.99. Paid regeneration is available once per book. As with free regeneration, the Buyer can keep the same photograph or upload a different one.
Each book can be regenerated a maximum of 2 times in total (1 free regeneration + 1 paid regeneration). Once both regenerations have been used, no further regeneration options are available. Regeneration requests are processed with priority in the queue and may take a few minutes to complete.
The Buyer acknowledges that products are created using generative AI. While the Seller strives for the highest possible quality, AI may produce unexpected or imperfect results in both text and illustrations. Minor deviations, stylistic choices by the AI, or the inexact matching of illustrations with uploaded photographs are not considered defects.
Without prejudice to the specific nature of AI-generated products, the statutory guarantee applies in full to consumers under the Consumer Rights Act 2015. The product must meet what the Buyer can reasonably expect from it.
The Buyer is solely responsible for the content, images and text instructions provided for the creation of the product. The Buyer guarantees that the instructions provided do not infringe third-party rights, including copyright, trademark rights or image rights. The Buyer fully indemnifies the Seller against all claims by third parties arising from the product containing rights-infringing material at the Buyer's request.
The Buyer guarantees that the content provided is not illegal, defamatory, obscene, inciting hatred or otherwise inappropriate, and does not infringe third-party rights or applicable legislation.
The Buyer is expressly prohibited from uploading photographs or providing text instructions that are: illegal, threatening, defamatory or inciting hatred; or that infringe the intellectual property rights of third parties. The Seller reserves the right to immediately cancel orders that do not comply with these rules and to block the Buyer's account.
All intellectual property rights relating to the Website, software, texts, images present on it (excluding materials uploaded by the Buyer), as well as AI models and algorithms, belong to the Seller or its licensors.
After full payment, the Buyer receives a non-exclusive, non-transferable licence to use the personalised product for personal, non-commercial purposes. The Buyer is not permitted to reproduce, publicly distribute, sell or commercially exploit the product without the Seller's prior written consent.
The Seller's liability is limited to direct damages and capped at the purchase price of the product to which the liability relates. The Seller is never liable for indirect damages, including consequential damages, lost profits or immaterial damages.
The Seller is not liable for dissatisfaction with the artistic interpretation of the AI, provided that the product broadly corresponds with the personalisation data provided by the Buyer.
These limitations of liability do not apply if the damages are caused by intent or gross negligence on the part of the Seller.
The Seller processes the Buyer's personal data in accordance with applicable privacy legislation. Please consult our Privacy Policy for detailed information about how we process and protect your data.
The Seller is not obliged to fulfil any obligation towards the Buyer if prevented from doing so as a result of a circumstance that is not attributable to its fault and is not its responsibility under the law (force majeure).
The Seller reserves the right to modify these terms and conditions at any time. The most current version can always be found on the Website. For ongoing contracts, the conditions that were in force at the time of the contract remain applicable.
All contracts and these terms and conditions are governed by the laws of England and Wales. Disputes arising from or related to the contract shall be submitted to the competent courts in England and Wales, unless mandatory legal provisions provide otherwise. Nothing in these terms affects your statutory rights as a consumer.
For questions or complaints regarding these terms and conditions or our products, you can contact us:
We aim to respond to the substance of your complaint within 14 days of receipt.
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